Helping family law firms grow through precision advertising

We manage Google Ads campaigns exclusively for family law attorneys — turning search intent into booked consultations with measurable, transparent results.

Request a Free Audit
73%
of people searching for a divorce lawyer click a Google Ad
$15–40
average cost per click for family law keywords
3–5x
typical return on ad spend for family law campaigns
The Challenge

Most family law firms are leaving cases on the table

Wasted ad spend

Most firms waste 40–60% of their Google Ads budget on irrelevant clicks, poor keywords, and untargeted campaigns. Every wasted dollar is a consultation lost to a competitor.

No visibility into results

Agencies send reports full of impressions and clicks. But firms rarely know how many actual consultations those ads generated — or what each one cost to acquire.

Agencies that don't specialize

Generalist marketing firms charge premium rates and treat family law accounts as an afterthought. They lack the domain expertise to optimize for the metrics that matter.

Our Approach

From audit to consultations in three steps

01

Audit and strategy

We analyze your current Google presence, competitor landscape, and local market opportunity. You receive a detailed assessment and action plan — whether you engage us or not.

02

Campaign build and launch

Custom keyword research for your practice areas and geography. Conversion-optimized ad copy. Call tracking infrastructure. Campaigns go live within five business days.

03

Optimize and scale

Daily optimization, transparent reporting, and bi-weekly strategy calls. You always know your cost per consultation, which campaigns perform, and how your pipeline is growing.

Capabilities

What we deliver

Focused Google Ads management built specifically for family law firms. No bloated packages. No unnecessary services.

Campaign strategy

Custom strategy built around your practice areas, geographic market, and growth objectives.

Keyword research

Targeted keywords for divorce, custody, support, and other family law services in your market.

Ad copywriting and testing

Compelling ads written for people in crisis — continuously tested and refined for performance.

Landing page guidance

Recommendations to maximize the conversion rate from click to booked consultation.

Call and lead tracking

Attribution infrastructure so you know exactly which ads and keywords generate real inquiries.

Performance reporting

Clear reporting on consultations generated, cost per lead, and return on investment.

Bi-weekly strategy calls

Regular reviews to assess performance, discuss priorities, and adjust strategy in real-time.

Competitor monitoring

Ongoing analysis of competitor ad activity in your market to maintain your competitive position.

Our commitment

No long-term contracts. No setup fees. If we do not generate qualified consultation leads within the first 30 days, your next month of management is on us. We succeed when you succeed.

Ready to grow your family law practice?

Request a complimentary audit of your Google Ads presence. We will show you exactly where the opportunity is — and how to capture it.

Request a Free Audit